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Sony is a master of marketing ads [message #206983] Fri, 07 July 2006 11:42 Go to next message
Jaspah is currently offline  Jaspah
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Notice anything in this Sony ad?

http://www.ctrlaltdel-online.com/images/news/sony_ad.jpg

However, this billboard is only in Europe. I don't know what would happen if it was in the U.S. Razz

[Updated on: Fri, 07 July 2006 11:43]

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Re: Sony is a master of marketing ads [message #206984 is a reply to message #206983] Fri, 07 July 2006 11:49 Go to previous messageGo to next message
cheesesoda is currently offline  cheesesoda
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It'd be racist in America because white "domination" seems to remind people of our past. If people would remember the past, but let it remain in the past; things would end up being a little more peaceful. Since that's not the case, Sony is smart to keep that marketing in Europe.

Re: Sony is a master of marketing ads [message #207006 is a reply to message #206983] Fri, 07 July 2006 14:55 Go to previous messageGo to next message
PlastoJoe is currently offline  PlastoJoe
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Did you take it down? There's nothing there.

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Re: Sony is a master of marketing ads [message #207008 is a reply to message #206983] Fri, 07 July 2006 15:01 Go to previous messageGo to next message
light is currently offline  light
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Quote:

Now at first glance, this stands to be a pretty offensive advertisement. That was my first reaction, definitely. However it's important to keep in mind that this advertisement isn't running in the US. It's a campaign over in Europe (Holland, if I recall correctly?) only. Why is that? Maybe because here in America we have such a history of racial tension, a history of slavery, an issue that divided our country in two in the face of war. So maybe it seems like a pretty harsh image to us, because we're extra sensitive to that sort of thing, perhaps out of shame, due to that part of our nation's history. (I'm not saying racism doesn't exist elsewhere around the world, but I'm not from elsewhere around the world, so I can't vouch for the feelings of different cultures.)

But the advertisement wasn't meant for us (America). It's probably not a mistake that Sony isn't running that particular campaign in the US. They may have felt it was more likely to be misinterpreted here. So I'm not sure I can condemn them as insensitive just because we Americans are so particularly prone to get our hackles up over things like this. It would sort of be like getting offended that a billboard in Japan is in Japanese, and I can't understand it.

It's just skin. Different colors, sure. And Sony has stated that their goal behind the advertisement was to focus on the contrasting colors (two other images from the campaign). So in that regard, using colors, what's the big deal about using a person with black skin and a person with white skin? It's just color.

It would be nice if we lived in a world where anyone looked at that billboard and all they saw was two people.

But, in America especially, you look at that billboard, and you see a white person in an assumed position of dominance over a black person, and immediately alarms go off in your head. Everything we learned in history class about the 1800's comes flooding into our minds, along with a healthy dose of guilt, and we apply our own demons to the image. We attach 150 years of racial tension to the image, and condemn it for our history, not because of any message it's actually delivering.

Which really is just two people representing two handheld video game consoles.

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Re: Sony is a master of marketing ads [message #207010 is a reply to message #206983] Fri, 07 July 2006 15:03 Go to previous messageGo to next message
cheesesoda is currently offline  cheesesoda
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Yeah, that's where I kind of got my post from. A little spin-off.

Re: Sony is a master of marketing ads [message #207013 is a reply to message #206983] Fri, 07 July 2006 15:20 Go to previous messageGo to next message
JohnDoe is currently offline  JohnDoe
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I'm cool with it as long as it's white dominance and not asian or jewish or gipsy.

lol
Re: Sony is a master of marketing ads [message #207015 is a reply to message #206983] Fri, 07 July 2006 15:23 Go to previous messageGo to next message
Sniper_De7 is currently offline  Sniper_De7
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from what i heard, the dutch are racist against black people over there. Then again, my source may be wrong

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Re: Sony is a master of marketing ads [message #207017 is a reply to message #206983] Fri, 07 July 2006 15:30 Go to previous messageGo to next message
Viking is currently offline  Viking
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LOL, sony fails at advritising.


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Re: Sony is a master of marketing ads [message #207023 is a reply to message #207015] Fri, 07 July 2006 16:24 Go to previous messageGo to next message
Weirdo is currently offline  Weirdo
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Sniper_De7 wrote on Fri, 07 July 2006 18:23

from what i heard, the dutch are racist against black people over there. Then again, my source may be wrong


I am dutch.

The Dutch aren't by standard racist. Problem is the netherlands is quite multi-cultured The discrimination problems that we have here is based more on culture than on color. There are some people who are really scared that these people on come to our country to steal the jobs and live on our welfare.

But you americans aren't the only ones with an history of slavery. The Commonly used word "Apartheid" is as Dutch as it can get. And we had our share of colonies where the local people were used as slaves.



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Re: Sony is a master of marketing ads [message #207048 is a reply to message #207015] Fri, 07 July 2006 21:05 Go to previous messageGo to next message
mision08 is currently offline  mision08
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Sniper_De7 wrote on Fri, 07 July 2006 17:23

from what i heard, the dutch are racist against black people over there. Then again, my source may be wrong

Blacks are racist against blacks here. Black or white Asian or Dutch that girl is hot, and we all want to pee on her. What?


Re: Sony is a master of marketing ads [message #207056 is a reply to message #206983] Fri, 07 July 2006 22:12 Go to previous messageGo to next message
Nodbugger is currently offline  Nodbugger
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You guys act like Europe never had slavery.

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Re: Sony is a master of marketing ads [message #207057 is a reply to message #206983] Fri, 07 July 2006 22:19 Go to previous messageGo to next message
DarkDemin is currently offline  DarkDemin
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Slavery in Europe existed with all races. America was one of the few countries to dominate a single race and force them into slavery.

*waits for post to be nodbuggered.


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Re: Sony is a master of marketing ads [message #207067 is a reply to message #207057] Fri, 07 July 2006 23:24 Go to previous messageGo to next message
cmatt42 is currently offline  cmatt42
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DarkDemin wrote on Sat, 08 July 2006 00:19

Slavery in Europe existed with all races. America was one of the few countries to dominate a single race and force them into slavery.

*waits for post to be nodbuggered.

Not quite true. At one point, American settlers enslaved the natives.


Re: Sony is a master of marketing ads [message #207077 is a reply to message #207023] Sat, 08 July 2006 00:45 Go to previous messageGo to next message
JohnDoe is currently offline  JohnDoe
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Weirdo wrote on Fri, 07 July 2006 16:24

Sniper_De7 wrote on Fri, 07 July 2006 18:23

from what i heard, the dutch are racist against black people over there. Then again, my source may be wrong


I am dutch.

The Dutch aren't by standard racist. Problem is the netherlands is quite multi-cultured The discrimination problems that we have here is based more on culture than on color. There are some people who are really scared that these people on come to our country to steal the jobs and live on our welfare.

But you americans aren't the only ones with an history of slavery. The Commonly used word "Apartheid" is as Dutch as it can get. And we had our share of colonies where the local people were used as slaves.




Don't you have that weird Santa Clause sidekick?


lol
Re: Sony is a master of marketing ads [message #207101 is a reply to message #206983] Sat, 08 July 2006 05:14 Go to previous messageGo to next message
Sir Phoenixx is currently offline  Sir Phoenixx
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That ad campaign (because judging a single ad from an ad campagn is taking it out of context) is not racist.

From a few of the ads they released from the campaign, the first one shows one white woman and a black woman about to fight (with the black woman grabbing the white woman's arm). The next ad shows the white woman grabing the black woman. The third ad they released shows that the black woman threw/knocked the white woman to the floor and is standing above her. Yeah, that sounds very racist... Sarcasm

http://www.joystiq.com/media/2006/07/sony_whiteiscoming_web_1.jpg

http://www.joystiq.com/media/2006/07/sony_whiteiscoming_web_2.jpg

http://www.joystiq.com/media/2006/07/sony_whiteiscoming_web_3a.jpg


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[Updated on: Sat, 08 July 2006 05:16]

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Re: Sony is a master of marketing ads [message #207103 is a reply to message #206983] Sat, 08 July 2006 05:21 Go to previous messageGo to next message
Goztow is currently offline  Goztow
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Ow my gaaaawd it's racist towards white people!!!!111oneone

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Re: Sony is a master of marketing ads [message #207134 is a reply to message #207057] Sat, 08 July 2006 15:31 Go to previous messageGo to next message
Nodbugger is currently offline  Nodbugger
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DarkDemin wrote on Sat, 08 July 2006 01:19

Slavery in Europe existed with all races. America was one of the few countries to dominate a single race and force them into slavery.

*waits for post to be nodbuggered.



But heres the deal, whites chose to be indentured servants. Africans and so forth were forced into it. Just as they were in America. It is just that America started later than everyone else and Europe felt we needed the burst of slave labor to build up the country and that is pretty much what happened.


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Re: Sony is a master of marketing ads [message #207157 is a reply to message #206983] Sat, 08 July 2006 18:55 Go to previous messageGo to next message
PlastoJoe is currently offline  PlastoJoe
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My problem with those ads isn't that they're possibly "racist." It's that they really don't seem to have anything to do with what they're advertising. Unless they have a new chick-fight game for PS2, it looks random and stupid.

http://qntm.org/files/board/current.png


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Re: Sony is a master of marketing ads [message #207183 is a reply to message #207157] Sat, 08 July 2006 22:58 Go to previous messageGo to next message
icedog90 is currently offline  icedog90
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SpyGuy246 wrote on Sat, 08 July 2006 18:55

My problem with those ads isn't that they're possibly "racist." It's that they really don't seem to have anything to do with what they're advertising. Unless they have a new chick-fight game for PS2, it looks random and stupid.


I agree.
Re: Sony is a master of marketing ads [message #207189 is a reply to message #207077] Sun, 09 July 2006 01:19 Go to previous messageGo to next message
Weirdo is currently offline  Weirdo
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JohnDoe wrote on Sat, 08 July 2006 03:45

Weirdo wrote on Fri, 07 July 2006 16:24

Sniper_De7 wrote on Fri, 07 July 2006 18:23

from what i heard, the dutch are racist against black people over there. Then again, my source may be wrong


I am dutch.

The Dutch aren't by standard racist. Problem is the netherlands is quite multi-cultured The discrimination problems that we have here is based more on culture than on color. There are some people who are really scared that these people on come to our country to steal the jobs and live on our welfare.

But you americans aren't the only ones with an history of slavery. The Commonly used word "Apartheid" is as Dutch as it can get. And we had our share of colonies where the local people were used as slaves.





Don't you have that weird Santa Clause sidekick?


Yes that's us, The englisch version is based on our one. Our santa clause has instead off his little helpers, Black people named "Black Piets". In the december months this always get's a bit controversial, but since this is something from centuries earilier and the reason they are black doesn't really have anything to do with slavery it won't change.


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Re: Sony is a master of marketing ads [message #207428 is a reply to message #206983] Mon, 10 July 2006 17:42 Go to previous messageGo to next message
trooprm02 is currently offline  trooprm02
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Sony is a rootkit faggit company Big Grin

Re: Sony is a master of marketing ads [message #207429 is a reply to message #206983] Mon, 10 July 2006 17:44 Go to previous messageGo to next message
Berkut is currently offline  Berkut
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Seriously. Anyone who is willing to spend $600 on a game console is in serious need of a girlfriend.

(Then again, as my friend put it, anyone who is willing to spend $6,000 on a girlfriend is in serious need of a game console, so... Sarcasm )

[Updated on: Mon, 10 July 2006 17:45]

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Re: Sony is a master of marketing ads [message #207434 is a reply to message #207429] Mon, 10 July 2006 18:22 Go to previous messageGo to next message
OWA is currently offline  OWA
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Sony fail at adverts. Why not put some screenshots on instead of something totally irrelevant.

Re: Sony is a master of marketing ads [message #207525 is a reply to message #206983] Tue, 11 July 2006 07:14 Go to previous messageGo to next message
Canadacdn is currently offline  Canadacdn
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haha, At least it's not as bad as this.

This Sony Playstation was released in Europe two years ago, the text reads "10 years of passion". You can guess what people's reactions were. Whats That

http://www.joystiq.com/media/2005/12/sony_jesus_gal.jpg

[Updated on: Tue, 11 July 2006 07:15]

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Re: Sony is a master of marketing ads [message #207534 is a reply to message #207429] Tue, 11 July 2006 08:06 Go to previous messageGo to previous message
terminator 101 is currently offline  terminator 101
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Berkut wrote on Mon, 10 July 2006 20:44

Seriously. Anyone who is willing to spend $600 on a game console is in serious need of a girlfriend.

(Then again, as my friend put it, anyone who is willing to spend $6,000 on a girlfriend is in serious need of a game console, so... Sarcasm )


Interesting logic, but the first statement is not true, because some people spend much more than that on computer and upgrades for it, and the second statement is a bit weird too.


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